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MUSIC's also a way...

   ... to the 'Anglosphere' :o)
30 janvier 2011 7 30 /01 /janvier /2011 15:34

Why is it so hard for customers to get out from Ikea's shops ?

http://www.pdclipart.org/albums/Buildings/thumb_labyrinth.png

Here is one of Ikea's  mazes

http://i.dailymail.co.uk/i/pix/2011/01/23/article-1349831-0CE10D7A000005DC-558_634x623.jpg

"A-mazing : a route a customer took through a store. Professor Alan Penn said they are designed to stop customers leaving"

"If you've ever found yourself hopelessly lost in an Ikea store, you were probably not alone. The home  furnishing chain's mazy layouts are a psychological weapon to part shoppers from their cash, an expert in store design claims.     The theory is that while following a zig-zag trail between displays of minimalist Swedish furniture, a disorientated Ikea customer feels compelled  to pick up a few extra impulse purchase.[...]"

   Full article

from the Dailymail (January 24, 2011)
_________________________________
Vocabulary - practise !
- Doing something "hopelessly" means doing it  . . . . . . . . . . . (find a synonym)
- Find a synonym with "weapon" =   . . .
- "part shoppers from their cash" = to make shoppers spend their money (so they get separated from their cash) : find at least 3 different words built like "shopper" [ Noun-er / Verb-er  -  like "worker" for example]  : ..............................   .................................      .......................................
- Find  a  synonym  with  :  "compelled"  =  ..............................................   and   "maze" .= ...................................
- Explain the play-on-words in "a-mazing" : ...............................................................................................................................................................................................................................................................
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Published by M. Mirza - dans Society - Economics
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