The Instant Kiwi TV ad
was released in 1999.
The ad illustrates the NZ Lotteries Board "Instant Kiwi" : in September 1989, the New Zealand Lottery Board introduced the game, which caused instant laughter. The TV ad is aimed at 18 -year olds, like the students in this brief story. Here the main character is a student who eventually proves to be far smarter than the teacher :o)
The game is called "Instant Kiwi" because you know if you are the winner not even 1 minute after buying the ticket !
It consists of a card with nine squares on it : punters scratch off 3 squares of their choice. If the 3 are identical, the punter wins that amount of money.
Ad developed by creative director Gavin Bradley, copywriter Kim Thorp, art director Robbie Kantor & agency producer Martin Gray. Filming directed by T. Williams - Visual effects : Digital Post. This ad inspired a scene in the film The Slackers" (U.S.A. - 2002)
Thanks !! to C. Dorleans, the colleague who got me to discover this clip :o)