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Variety's on this English menu : have fun practising ! ~~~ Progresse en anglais au fil des divers articles et supports :-)

advertising

Benetton ADVERTISING humanitarian causes

Benetton ADVERTISING humanitarian causes

Cycle terminal - B1/B2 "The Unemployee of the Year" is part of a campaign for unhatefoundation.org -created by Benetton The video clip focuses on the "unemployees" ' right to dignity by highlighting that they're worth being put to good use. View the video,...

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How colours affect our buying -ADVERTISING

How colours affect our buying -ADVERTISING

"Colour is one of the most powerful methods of design. However, it is not entirely universal. Colours that entice in North America are different from those that entice in India [...]"

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Branding & advertising -MIND MAP

Branding & advertising -MIND MAP

A mind map gathering specific specific to advertising : Click on ⇑ the green folder to view the vocabulary. Mind maps visualise and organise information : they help you memorise more easily (especially for visual learners). They are also named 'spide...

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"The Good Consumer" VIDEO -vocabulary/key-questions

"The Good Consumer" VIDEO -vocabulary/key-questions

CONSUMERISM - BRANDING $$$ $$$ The video clip you started studying yesterday was made in 2008 : It is also displayed on the 'Adbusters' website , but it was created by the ' Bonfire of the brands' team. _____________ As for specific VOCABULARY, the documents...

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Analysing an advert + vocabulary

Analysing an advert + vocabulary

Here is a visual to remind you of the main words specific to advertisements descriptions : just click on the folder ! It also includes a few questions to help you describe and analyse them.

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Old advertisements celebrating Halloween

Old advertisements celebrating Halloween

Another haunted house... and yet this one is quite different : it will show you a website that "compiles a big collection of Halloween advertisements from the past 60 years or so." Most of he products brands are American... but I'm sure you know many...

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"The Instant Kiwi" funny commercial

"The Instant Kiwi" funny commercial

The Instant Kiwi TV ad was released in 1999. This commercial arouses laughter anywhere exams are held :o) The ad illustrates the NZ Lotteries Board "Instant Kiwi" : in September 1989, the New Zealand Lottery Board introduced the game, which caused instant...

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Relax... & have fun -holidays at last :o)

Here's a bright parody of the Wii... ... you know, the fabulous widget that gets you to do as if you were practising quite any activity... without practising them for real (or should I say IRL ?) :o) ____________________________ IRL = in real life | brightI...

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Cooler than homes... movie theaters !

The animated picture below is based on a clip that promotes going to a movie theater rather than watching TV at home ! View the short commercial below : clip from the Public Domain (the Internet Archive website) Charmingly outfashioned... it must be the...

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Bud light... a fun commercial :o)

Bud light... a fun commercial :o)

People would do anything for a free Bud ! Can't believe this ? Just watch the commercial then : When she planned the clothing drive to collect old clothes... Sarah knew it :o) Thanks indeed to C. Segal, the colleague who offered such a good laugh ! ________________________________________...

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